In an age where digital dominates our lives, 140-year-old luxury hardware retailer, Chown Hardware, makes a strong case for going analog. In the CEU, “Does Internet Price Outweigh Industry Expertise and Knowledge?”, Chown demonstrates how brick-and-mortar showrooms, and the expertise and support they offer, are irreplaceable and imperative assets to the specification process. By reviewing the evolution of showrooms, analyzing the limitations of online specifications, and highlighting the value of in-person relationships that last beyond a transaction, this CEU demonstrates the relevance of showrooms within the digital age.
The Learning Objectives for this 1-hour AIA/IDCEC HSW CEU are as follows:
1. Learning about the client and their primary methods of shopping
2. Understanding the differences in online vs. in-store purchasing methods
3. Comprehending the benefits and advantages of purchasing through brick-and-mortar showrooms as opposed to internet retailers
4. Highlighting the importance of expertise and knowledge when it comes to remodeling projects
HEALTH AND SAFETY
Chown’s 7,000 square-foot Seattle showroom can accommodate up to 25 people safely while utilizing social distancing practices. Attendees will be asked to wash their hands upon entry at the Waterworks hand-washing station at the front door. Masks and temperature checks are required as well.
Marketing Manager at Chown Hardware
A fifth-generation member of the family hardware business, Nathanael Chown oversees continued education for clients. Based in Seattle, Nathanael has played an integral role in expanding the Portland-based hardware business into Washington. This past year, he helped launch Chown Hardware’s new Seattle Showroom, which earned an NKBA 2021 Innovative Showroom Award.
To Receive AIA/IDCEC HSW/CEU credit, you must register here & your attendance is required.